Allstate Save11
Allstate "Save 11" was a national advocacy and marketing initiative launched in 2010 to raise awareness that an average of 11 teenagers died daily in car crashes in the United States. The primary goal was to lobby for the passage of comprehensive Graduated Driver Licensing (GDL) laws. Since the Act was passed, an average of 8 teens now die daily in motor vehicle accidents in the US, which is still way too many. Cannes // One Show // Effie // D&AD
