Jo Shoesmith is the Global Chief Creative Officer at Amazon. She leads a cross functional global team consisting of creative, design, production, product and external agency partnerships. Her team is responsible for executing the largest fixed marketing portfolio investment at Amazon. Under her leadership teams have created three top five Super Bowl ads, launched Amazon co-founded Climate Pledge, created the ‘It’s on Prime’ campaign, and made some of the world’s most loved Holiday ads.
Prior to Amazon, she was a global CCO at IPG, serving brands across 10+ industries, and has built creative departments at leading agencies in the USA and Australia.
Jo is a passionate advocate for women’s sport, and sits on the Baseball for All advisory board. An organization whose goal is to build gender equity in baseball by providing girls with real opportunities to play, coach, and lead in this sport.
Prior to Amazon, she was a global CCO at IPG, serving brands across 10+ industries, and has built creative departments at leading agencies in the USA and Australia.
Jo is a passionate advocate for women’s sport, and sits on the Baseball for All advisory board. An organization whose goal is to build gender equity in baseball by providing girls with real opportunities to play, coach, and lead in this sport.
I grew up in a rural farming area of Australia. I was drawn to the ad industry by my love of creativity and the realization that I was a terrible farmer. After studying design and art direction, I started my ad career at Clemenger BBDO Melbourne. From there, I moved to Leo Burnett Melbourne to work on Heinz, General Motors and Nintendo, before accepting a role at the Leo Burnett mothership in Chicago as a Creative Director. After 3 years there, I got the opportunity to move to LA but continued to work with Leo Burnett Chicago, commuting between the two cities on a weekly basis. When the opportunity arose, I became the Chief Creative Officer at Campbell Ewald three years ago, before joining Amazon in early 2020.
Outside of work I can be found on the beach with my kids, up a mountain with my dogs or running while my knees still allow me to.